Co-Op Advertising: The Authoritative Guide to Promotional Allowance Marketing for Advertisers, Retailers, and Distributors
Type
Book
Authors
ISBN 10
0844234176
ISBN 13
9780844234175
Category
Unknown
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Publication Year
1995
Publisher
Pages
256
Tags
Description
Maximize return on your advertising and promotion investments by using co-op. Read how to begin producing win-win relationships between and among manufacturers, distributors, and retailers, and how to work within the complex legal and IRS guidelines that govern co-op's use. - from Amzon
Number of Copies
1
