Essentials of Strategic Management: The Quest for Competitive Advantage
Type
Book
Authors
ISBN 10
1259094847
ISBN 13
9781259094842
Category
Unknown
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Publication Year
2014
Publisher
Pages
576
Description
Essentials of Strategic Management presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The Fourth Edition of Essentials of Strategic Management is very much in step with the best academic thinking and contemporary management practice. The chapter content continues to be solidly main-stream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management. The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation. - from Amzon
Number of Copies
1
